Amazonian Clay Foundation Refresh
Amazonian Clay Full Coverage Foundation Product Refresh - With an anticipated shade expansion, how can we breathe new life into the packaging of one of tarte’s best selling formulas? Launched many years ago, this outdated packaging no longer aligns with the brand’s product line. How can this product continue to highlight its Amazonian clay formula that customers enjoy, but in a more lively way? Would a different component provide a better user experience?
tarte’s relaunch of their Amazonian clay full coverage foundation stands out on any vanity. The shade window allows shoppers to quickly find their perfect match amongst the 40 shades. The pump promotes quick and clean application, whether the foundation is being applied with a brush, sponge, or finger tips. The delicate leaves remind users that the foundation contains good-for-you natural ingredients. The promotional sample card will be used by retailers leading up to the relaunch to draw attention back to this core product.
monochromatic
soft taper
natural