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Ulta Exclusive - shape tape™ expansion
Double Duty Beauty™ brings tarte customers multi-tasking makeup that keeps your makeup bag, backpack, or desk drawer full of just a few products that can do it all. shape tape™ contour concealer took the beauty world by storm with its launch in 2016, leaving our customers wanting more. The team took on the challenge of expanding the shape tape family to include a wide range of complexion-focused products. How can we take the iconic shape tape™ elements and give our beauty lovers more?
shape tape™ setting powder and brush pair perfectly with the existing concealer. Carrying over the strong gold element and expanding the color palette will allow for future cohesive launches. How can we expand the product line from here?
shape tape™ setting powder
shape tape™ pressed powder
shape tape™ priming balm
face tape™ foundation and application tools
Product Launch Customer Insight
“I love that it has a mesh lining so that the product isn't just flying everywhere every time I open it. Absolutely will be purchasing again!”
- Kate N.
“I love the coverage that this provides when used with the complete double duty beauty line of products. It’s the perfect complement for the concealer.”
- Jessica S.
“Great primer and super cute compact!! The primer looks a little thicker than most but it glides on smooth.”
- Shana G.
Photography Tarte Cosmetics